Stories of Better is a content series that spotlights real, hardworking people who embody Wells Fargo's philosophy of building better every day. 

Part of our concept was to make each mini-doc feel like a single, continuous take—representing the personal growth in each story.

Agency: SS+K

Wells Fargo
”Within Reach”

Wells Fargo came to us in 2019 to help communicate their upcoming MASSIVE investment in affordable housing initiatives across the country, to the tune of $1 Billion over the next 6 years.

But $1 Billion over 6 years to countless organizations across the country… that’s a lot to take in. So, we took a much more human approach.