Once upon a time, Costco made a promise to the world that they would transition to a cage-free supply chain. . . That time was 8 years earlier. They were ignoring our calls like a bad first date so we created something that Costco couldn't ignore. 

UPDATE: Costco actually couldn't ignore it anymore. They "asked" the Humane Society to take down the microsite shortly after the launch because they received so many phone calls. 

UPDATE: It worked. http://qz.com/582427/after-months-of-pressure-costco-commits-to-a-cage-free-egg-supply/

AWARDS:
Muse Awards: Activism — Gold
W3 Award: Activism — Gold
W3 Award: Online Video—Gold

Agency: Rokkan