ALLY BANK
Whatever you’re saving for,
we’re all better off with an ally.
Year one of Ally’s “Totally” campaign (before my time) had solved the bank’s biggest problem—recognition. But in year two, a new, larger problem was starting to arise—logo recognition was through the roof, but no one knew Ally was a bank. And to solve this new problem… we weren’t allowed to say the words “bank” or “money.”
Real people, real savings goals, real words that end in -ally to tie it all together.
5x Product-Focused :15’s
3x Brand Spots (1x :60 + 2x Unique :30s)
Three different spending behaviors, three ways to say “Ally is a bank” without saying “bank” or “money”:
Grand Central Subway Station Takeover
Interactive Hand Painted Mural
Plus over 40 OOH Allocations across the country coming soon.
CREDITS
AGENCY: Anomaly NYC
GCD: Jane Cronk
CDs: Archie Murugaser + Chloe Banicevic
SENIOR AD: Julia Ball
SENIOR CW: Yours Truly
PRODUCERS: Lily Ellis & Mena Hall