Things I do in my spare time that aren't backcountry snowboarding or surfing before work.

A Twitter account that reminds you to wash your hands,
ya filthy animal.

At the beginning of the pandemic in NYC, washing your hands was basically social currency. So, we created @TimeToWashHands. A Twitter account you could follow and turn on notifications for, in order to remind yourself to wash your hands every few hours.

Within two weeks, we had over 1,200 followers.
Eventually, it was gifted to the goat soap (yes, soap from goat milk) brand,
Beekman 1802 and they got it some further media attention.

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My partner and I wrote over 200 tweets for this. Here are some of my favorites, starting with the time Katie Couric shouted us out.

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Oh, and everyday at 10pm, the account would tweet this:

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A print ad for a global law firm who knows how to navigate an unpredictable world.

Technically not a side project.

Produced at SS+K for Baker Mackenzie at what once felt like the height of global uncertainty—back in the early days of Brexit—but they hired a new CEO and this never got the chance to run in the Wall Street Journal like it was intended.

We worked with renowned New Yorker cartoonist Barry Blitt to create the political-cartoon-turned-print-ad.

A cheerfully grim look into what things might be like if we don't do anything to curb school shootings in America.

[submitted to McSweeneys Internet Tendency]

File: Fun-cabulary™_UpdatedLessonPlan_ScientificMethod_SuperFun!.pdf

Last updated: January 2020

Good day, teacher!

This new and improved Fun-cabulary™ lesson plan allows your students to practice the scientific method on the things they now accept as normal in their daily lives. How fun!

As you well know, we at the Fun-cabulary™ Learning Center believe in preparing students for a future in this beautiful world that our elected officials have so graciously saved from harm. You may notice some differences from last year's Fun-cabulary™ lesson plan, and we think you're really going to love them!

Objectives
Students will:

Define the steps of the scientific method
Use the scientific method to create an experiment in their daily life
Learn to accept that they're not as important as adults and thus have no say in their own personal safety
Come to terms with own mortality
Learn how to respond during an active shooter situation **New this year!**

Materials

Fun-cabulary™ Scientific Method video
Scientific Method worksheet

Time
45 minutes in class, plus varying times for the students to sort through the suffocating feeling of drowning in complete and utter helplessness. Allot at least an hour.

Sequence

Watch the Fun-cabulary™ scientific method video. Ask students to pay particular attention to the hook, which outlines the steps of the scientific method (and also contains subliminal imagery that should help in dulling their responses to violence through exposure therapy.) Don't worry, they won't even notice it!
Review the steps of the scientific method again as a class, which are:
A. Ask a question, no, not that question. Kindly choose another one.
B. Make a hypothesis.
C. Test the hypothesis with a question. Seriously, not that question. We mean it.
D. “Analyze” the results of the experiment.
E. Draw a conclusion that confirms your beliefs. Disregard science if necessary.
F. Communicate results to everyone you know via Twitter and Email chains.
G. Destroy the credibility of any study that disagrees with yours.
Explain to students that they can use these steps to answer many questions in their everyday lives. If they can hold back their tears long enough to ask the question, they can apply the scientific method to answer it! As a class, choose one of the questions from the list below (and definitely feel free to add in your own questions—different states have different legislative solutions and it's important to keep things relevant!). Follow the scientific method to answer the question. Then ask students to design their own experiment to answer another question from the list.

List of everyday questions to test scientifically:

If there is only enough time to save one of my classmates, who should I save?
How much should I eat for breakfast to avoid getting hungry if I'm locked in a classroom for the entire day?
What breathing strategy is best for calming myself down when confronted with the likelihood that my immortal soul will separate from its body and face judgement in the eyes of the Lord before 4th period lunch?
Where is the best place to purchase my own firearm? (That I would use only for protection, obviously.)
Where is the best place to hide long enough that my thoughts and prayers will be answered? **Think of all the possible hiding places as a prolonged set of experiments!**

Teachers, please feel free to share any questions, experiences or advice in the comments section below! We at Fun-cabulary™ strive to create an open, friendly environment for teachers and students alike!

Stay safe out there,

And remember, have a Fun-cabulary™ day!