RyanHrbek.jpg

I will never have a bad day snowboarding.
Sub-par conditions? Time to fool around.
Rain? That's what waterproofing is for. 

It's not always easy, but it will always be fun.
And it keeps me sane.     -ish. 

Now replace "snowboarding" with "advertising."

 
 

EXPERIENCE

Anomaly NYC
Senior Copywriter
Dec 2021 - Jan 2024

Clients: Ally Bank, Bulleit Frontier Whiskey

Created "Not a day too soon." for Bulleit 10 Year Bourbon — stretched a small budget further than ever before, wrote about something I love, drank good bourbon.

Launched year two of Ally Bank's 360° brand campaign—organized chaos, gained loads of experience and only one gray hair.

Created the "Bulleit Limitless Lounge" — learned more about projection-mapping than I ever thought I could, worked with incredibly talented people, stepped inside my work for the first time.

SS+K
Copywriter
Feb 2016 - Dec 2021

Clients: The City of New York, Mount Sinai Hospitals, De’Longhi, Wells Fargo, NCAA, E*TRADE, HBO, Dana-Farber Cancer Center (Won New Business)

Developed a "triggered" launch campaign & video for a new kind of gun safety organization — the 97% Foundation.

Created a short-form docu series for Wells Fargo that made you not want to blink.

Developed some of my favorite print work to date for the NCAA, along with an in-your-face launch video.

Rokkan
Copywriter Intern
Summer 2015

Clients: Humane Society US, BMW

Turned my first real brief in the industry into an award winning campaign for the Humane Society US. It was so successful in driving people to call Costco demanding for change that it forced them to change their business practices.


EDUCATION

University of Oregon
BA Journalism: Advertising 2015