97% Foundation
Common Ground
97Percent’s mission is to reduce gun deaths by including gun owners in the solutions—and its name comes from the fact that 97% of Americans support universal background checks.
Our work introduced the foundation to the world with a simple, yet powerful idea: most of the gun owners and non-gun owners saying terrible things about each other online actually want the same thing.
Agency: SS+K
In addition to the launch video, we create a landing page and conducted a handful of interviews with gun owners and non-gun owners to include their varied perspectives in our work.
Click the image below to visit the site:
CREDITS:
Agency: SS+K
CCO: Stevie Archer
ART DIRECTOR: Reagan Fromm
COPYWRITER: Yours Truly