NO STOPPING NEW YORK
NO STOPPING NEW YORK
SS+K and the Mayor’s Office of New York launch “No Stopping New York” to celebrate the everyday people of this amazing city who keep moving forward, and keep making this city a better place for everyone in it, no matter what.
TVC:
OOH:
We partnered with an award-winning photojournalist to capture real moments across every borough that are emblematic of the life, liveliness and a fervent hope for the future that all aspects of life in this city are starting to show.
The heroes of this campaign are the 8 million people of New York. They are shown in motion, breaking past the boundary of the text, overlapping the letters and passing between them. Because that’s just what New Yorkers do—we keep working, living, and creating no matter what.
CREDITS:
AGENCY: SS+K
ECD: Stevie Archer
AD / DESIGN DIRECTOR: Aaron Padin
CW: Yours Truly
FILM PRODUCTION: Greenpoint Pictures
FILM DIRECTORS: The Hudson Dusters
PHOTOGRAPHY: Brittainy Newman