The Mueller Report was about to be released “in full,” and we had an itching feeling it was going to be heavily redacted.
Inspired by Mad Libs, we came up with something that harnessed
people's frustrations about the lack of transparency and gave them an outlet to express it.
From concept to launch in 24 hours.
Agency: SS+K
Homepage:
Answers were slotted into a real excerpt from the Mueller Report:
People could share their Mad Mueller Report on their own channels:
CD: Tucker Loosbrock + Stephen Petronis
CW: Yours Truly